Category Archives: Uncategorized

Damage Control: Lies Never Prosper

How can public relations practitioners regain consumers’ trust when a brand has used deceptive advertising? To discover the answer I read an academic journal article for my public relations class. I selected the following article: Twomey, K. L., Knight, J. … Continue reading

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Diversity: Reaching Hispanic Minorities

Culture is a set of beliefs, practices and traditions that have been learned all throughout childhood and young adulthood. Culture has the ability to make individuals feel like they are a part of something larger and create a sense familiarity. … Continue reading

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International Public Relations: Hoffman & Hoffman Worldwide

“Working to improve the lives of the world’s underprivileged through responsible, effective public relations.”                                     – Hoffman & Hoffman Worldwide Global Media and … Continue reading

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A Public Relations Professional In The Making

The last few terms, as a student at the University of Oregon, I have gingerly been slipping my toe into the world of public relations. It is about time I kicked the door off its hinges and fully immersed myself … Continue reading

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