International Public Relations: Hoffman & Hoffman Worldwide

“Working to improve the lives of the world’s underprivileged through responsible, effective public relations.”

                                    – Hoffman & Hoffman Worldwide Global Media and Public Relations

The versatility in specializations within the public relations field is one of the main reasons I was drawn to this line of work. While researching my choices I stumbled upon the quote above. Hoffman & Hoffman Worldwide is exactly the type of work I desire to be apart of:

  • Raising public awareness of global problems
  • Making positive changes in policy
  • Reaching audiences in the billions
  • Improving the live’s of the world’s poor
  • Integrating global communications strategies into efective development programs
  • World travel
  • 30-year reputation

Hoffman & Hoffman Worldwide would be an ideal place and career choice for myself. It cannot be ignored that there are global problems that will not resolve themselves. It is through global communications and encouragement that a change can start to be made.

Hoffman & Hoffman Worldwide demonstrate that communication is the solution. This is demonstrated well in the Partnership for Maternal, Newborn and Child Health case study, where $50 billion was raised worldwide:

  • High-income governments pledging 13.7 billion
  • Middle-income governments committing $5.1 billion,
  • Non-governmental organizations: $5.4 billion
  • The United Nations and other multilateral organizations: $0.6 billion
  • Global partnerships: $3.3 billion
  • Foundations: $2.2 billion
  • Private sector: $1.1 billion
  • Health-care professional groups and academic institutions: $31 million

I cannot help but be inspired by the work being done by Hoffman & Hoffman Worldwide. Originally I believed that I wanted to branch into international public relations for the soul purpose of having the chance to travel the world, experience new cultures and possibly even learn a new language. Put in perspective to the work that Hoffman & Hoffman Worldwide is producing, a career designed to help and create change rather than just travel, is what actually draws me to this branch of public relations.


About Janae

Janae Fuston is a University of Oregon student who is just trying to improve upon herself as a writer/ photographer/ designer/ communicator. She hopes that the skills she has right now will someday bloom into something much (much) more.
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